My Target Audience

My specific target audience for my magazine is aimed at the target market of 18-25 year old both male and female. Although no one would be excluded from the age range as some people would pick it up and choose to read it, the context and information would still be appropriate.  

My music genre of the magazine is indie music,  I decided to look at the genre of Indie because I listen to the genre Indie, so personally I felt I could relate to the magazine and put more information into the magazine because I know more about the genre because I listen to the likes of The Killers, Paloma Faith, Lana Del Ray.  Also as I own a lot of indie clothing and I know the hairstyles and make up I found this would be easier to address the target audience because in a sense I am the target audiences age of other Indie Magazines.

To gain more information about the indie genre I also done some of my own research and particularly looked at the UK Tribes website and got the following additional information about indie: 

Background into being Indie

I decided to look into what makes a person Indie, looking at all aspects of life, hair clothes shoes accessorises and where they shop to how they make their own clothes. By doing this piece of research it allowed me to see what sort of clothing my model should be wearing to ensure people the target audience will be able to immediately tell it is an Indie Mag. Also by doing this piece of research it allowed me to connect with my target audience, so I can see what they are like as a group.






I decided to look into what makes you Indie, so I can see what will be appropriate and who will be appropriate for my magazine to ensure I get the look right, and people will see that my magazine is targeted at a specific genre off music which is Indie.

How Women are presented in Music Magazines

I decided to look into how women are presented on the front page of music magazine's and What they are wearing the mise-en-scene and the props that are involved in the shoot, so I can get ideas from them and put the ideas into my magazine. (As I had previously decided that I was going to use female model.)

This gives me insight to what the target audience could be expecting and what defines a music magazine a music magazine and not just any magazine. I will have to add certain aspects to define it as a music magazine and to fit my genre of indie.

As we can see, over time the presentation of Women has changed dramatically, from a girlie magazine such as 'Top of the pops' which target audience is aimed at 10-14 year old girls, so the images that are shown on the magazine are less raunchier and revealing than the target audience of Q because Q's target audience is higher than Top of the pops, this means that the target audience could reflect the image and the explicitness of the image. 

The type of image used a front cover, all depends on what age the target audience is aimed at. 

Target Audience

Referring to the UK Tribes website which has been published by Channel Four, they were analysis and grouping the different types of people. They done their research by:

The output was categorising the youth of the United Kingdom into social groups, they made constant updates because new tribes were made and remaining ones differed.

Get paid crew, DIYers, Blingers, Trackies = Urban. 

Overall Channel four categorised the Urban group consisting of the above four categories, they said they are members that are influenced by what they see around them in their 'urban environment' in clubs and social network, YouTube and Facebook are most effective to them. They also enjoy music with their friends. Hooded tops could be seen as intimidating however they are conversation friendly and their personality is laid back and open-minded. They mainly choose the American style of music genre and style icons, they do like big label brands such as JD Sports and Adidas.

Ravers,  Townies, Chavs, Boy Racers, Sports junkies, Street Rats, Casuals = Mainstream.

Channel four  put the above groups into a big group of mainstream, they wear clothes from the likes of Primark and Sports Direct. Mainstreams go against the celebrity dominated fashion world by perhaps choosing the less expensive and 'in' clothes. They spend most of their time listening to the Radio Stations, they also spend a lot of their time on the internet but using it for socialising and interaction. Keen YouTube watchers. They read the likes of OK Magazine, The Sun Newspapers and lad mags. They are also keen on sportswear, football and drinking. Although chavs come under the mainstream category, they have a more tacky fashion sense and anti-social behaviour. Ravers are the most party loving and fashion leaders. Boy Racers love cars and bass music.

 

Hipsters, Geeks, Craft Kids, Indie Scenesters = Leading Edge. 

'Classic hit makers, and youth marketing' is how channel four describe them. The leading edge are act older than they actually are. With the age grows knowledge and understanding of the leading edge group, in particular the geeks and craft kids. They also learn the wider cultural influences in fashion and also music. The craft kids are a small 'tribe' but a influential on fashion, food and creativity. They may alter there clothes through their own ideas. Have love for knitwear and art. Geeks, Indie Scenesters and Hipsters are the youth market, they have a influence of the popular culture, however personality can be hard to predict. Indies like music particularly with guitars involved, hipsters stay on the fashion trends and are often ahead with fashion, they like the newest and best selection in music media and fashion. 

Trendies, Rahs =  Aspirant Mainstream.

Open minded and willing to socialise and willing to interact with anyone. This lifestyle is mainly for girls, the Rahs are mainly free with their money. They will browse designer clothes but won't wear it, they spend their money mainly in H&M and Hollister. In terms of magazines they read Billboard and Vogue.

Members also spend big on the basics like jeans, bags and makeup. The Rahs are either loved or hated, there isn't an inbetween, they follow celbrities at the like of Peaches Geldoff.  Rahs are easy to spot with their showy fashion and shouty, braying voices, and they tend to move in big clans, dipping into urban and indie trends.

Skaters, Metal heads, Emos, Young Alts, Scene Kids, Gamers =Alternative

Members of the Alternative tribes are vaguely rebellious but don’t yet have a specific focus to rally against their parents may well have helped shape their Alternative views. They are influenced by their peers, they are open minded about fashion, they are determined to be different.They are extremely passionate about music, and spend a huge amount of time online. For them to be contacted is through social media such as facebook.

Magazine Title Ideas

To discover what I will name my magazine I decided to look at some indie female artists and look at there song titles, which I have arranged above. My next idea is to pick the top four which I think will be appropriate for a music magazine title and for the 'Indie Genre'.

 Best title ideas:

1. Body Eletric
2. Brite Lites
3. Smoke&Mirrors
4. Broken Doll 

I selected the above four out of all the contender which were all posted in the posters above, I chose the final four by me thinking which ones would fit best with the Indie Genre.

FEED BACK: However when asking people what they thought they felt because they were all songs of well known Indie musicians they thought the magazine would become to focused to a well known artist and it wouldn't be unique or individual.

I then decided to Google 'Musical Terminology' and use

thesaurus to look up 'Indie' and I then narrowed it down to two:

1. Headliner
2. Flipside 

I decided to ask my class which are around the target age of the audience that I will focus my magazine on, so they all had to tick one out of the two suggestions and the majority wins the name title:

Therefore, the title of my music magazine is Flipside.