Target Audience

Referring to the UK Tribes website which has been published by Channel Four, they were analysis and grouping the different types of people. They done their research by:

The output was categorising the youth of the United Kingdom into social groups, they made constant updates because new tribes were made and remaining ones differed.

Get paid crew, DIYers, Blingers, Trackies = Urban. 

Overall Channel four categorised the Urban group consisting of the above four categories, they said they are members that are influenced by what they see around them in their 'urban environment' in clubs and social network, YouTube and Facebook are most effective to them. They also enjoy music with their friends. Hooded tops could be seen as intimidating however they are conversation friendly and their personality is laid back and open-minded. They mainly choose the American style of music genre and style icons, they do like big label brands such as JD Sports and Adidas.

Ravers,  Townies, Chavs, Boy Racers, Sports junkies, Street Rats, Casuals = Mainstream.

Channel four  put the above groups into a big group of mainstream, they wear clothes from the likes of Primark and Sports Direct. Mainstreams go against the celebrity dominated fashion world by perhaps choosing the less expensive and 'in' clothes. They spend most of their time listening to the Radio Stations, they also spend a lot of their time on the internet but using it for socialising and interaction. Keen YouTube watchers. They read the likes of OK Magazine, The Sun Newspapers and lad mags. They are also keen on sportswear, football and drinking. Although chavs come under the mainstream category, they have a more tacky fashion sense and anti-social behaviour. Ravers are the most party loving and fashion leaders. Boy Racers love cars and bass music.

 

Hipsters, Geeks, Craft Kids, Indie Scenesters = Leading Edge. 

'Classic hit makers, and youth marketing' is how channel four describe them. The leading edge are act older than they actually are. With the age grows knowledge and understanding of the leading edge group, in particular the geeks and craft kids. They also learn the wider cultural influences in fashion and also music. The craft kids are a small 'tribe' but a influential on fashion, food and creativity. They may alter there clothes through their own ideas. Have love for knitwear and art. Geeks, Indie Scenesters and Hipsters are the youth market, they have a influence of the popular culture, however personality can be hard to predict. Indies like music particularly with guitars involved, hipsters stay on the fashion trends and are often ahead with fashion, they like the newest and best selection in music media and fashion. 

Trendies, Rahs =  Aspirant Mainstream.

Open minded and willing to socialise and willing to interact with anyone. This lifestyle is mainly for girls, the Rahs are mainly free with their money. They will browse designer clothes but won't wear it, they spend their money mainly in H&M and Hollister. In terms of magazines they read Billboard and Vogue.

Members also spend big on the basics like jeans, bags and makeup. The Rahs are either loved or hated, there isn't an inbetween, they follow celbrities at the like of Peaches Geldoff.  Rahs are easy to spot with their showy fashion and shouty, braying voices, and they tend to move in big clans, dipping into urban and indie trends.

Skaters, Metal heads, Emos, Young Alts, Scene Kids, Gamers =Alternative

Members of the Alternative tribes are vaguely rebellious but don’t yet have a specific focus to rally against their parents may well have helped shape their Alternative views. They are influenced by their peers, they are open minded about fashion, they are determined to be different.They are extremely passionate about music, and spend a huge amount of time online. For them to be contacted is through social media such as facebook.