Magazine Analysis Kerrang

The company that produces Kerrang is 'The Bauer Media Group' the target audience for the magazine is 15-19 year old's mainly focused at Men, and for the target audience of people who are interested in rock/punk/grunge/indie music etc. I get this impression because of the bands listed at the side of the cover who will be inside the issue and because of the central image of the magazine they are of the rock genre. The magazine costs £2.20. It is published weekly. The circulation of the magazine is 42,077.

The title of the magazine is Kerrang, the title connotes the onomatopoeic word that derives from the sound made when playing a power chord on an electric guitar. The strapline of the magazine is 'Rock's greatest heroes' this is the strapline because it is in the centre of the page and it is what draws your attention to the page. The main image is the background to the magazine, it is the main image of a band, the facial expression of all four members are different, perhaps even a gaze which could be seen as intimidating but it represents the rock genre which is the magazine type. The direction of gaze would be straight towards the camera, the clothing of the band members is quite casual but again clothing that would represent the rock genre, also the hair reflects the genre of the magazine. This would all engage the reader because they know exactly what the target audience wants and the magazine is engaging the reader of a certain genre. Other images such as small versions of the posters inside appear on the front cover, this shows what is involved inside the magazine and shows value for money. The content which is promoted by the cover lines is focusing on the target audience such as a university guide, and exclusive interviews with people, again showing what the target audience wishing to buy the magazine will get for there money, the fonts used to get these messages across are bold ones, and in the house style of yellow and red, although some of the text isn't in bright colours you can still get drawn to them because they have used a bold fonts, and fonts that stand out on the page. Also the magazine producers have used banners, circles and arrows to put some of the information on to again stand out and make the magazine look different to others. Although there isn't a lot of language and written information on the page the language which has been used is to just describe the artists that are in the magazine, so although the writing doesn't necessarily match the music genre it's hard to judge because it is only music band names.

The cover talks to it's reader by showing exactly what is on offer, the cover doesn't look that similar to other magazines of the same genre type such as NME, because NME is much more structured, Kerrang takes the more messy look, and piles a lot of information and images onto the front cover.

Throughout the whole magazine there are 63 pages in total with 13 of them being adverts. This therefore would question value for money with so many pages revolving around adverts. Howevermost adverts are music related to do with tours and gigs and up coming music.

Here below are some off the advertisments offered:

Feedback

Letter of the week

Tweets off the week

Royal Republic Tour

Garage Tour

Kerrang Notice Board

Yellowcard Tour

The Maine Tour

Rival Sons Tour

Trivium Tour

(Bold related to music industry)